For any business, the logo is one of the foundational pieces for branding. Having a custom logo design can help create a strong brand identity and create loyal consumers. Many people think designing a logo a very easy and simple job but it’s much more complicated as they think. There are several different components to think about when you’re designing a logo. Fonts, colors, shapes, arrangement, illustrations, associations.
In addition to that, logos should be representing the business with the visual cues and the right way, as well as how will the designed logo look on the actual products, advertisements, and other materials that will represent the company. It should keep in mind that the logo will serve as the first recognition point and representation of the enterprise’s business.
Companies with properly designed logos have an impact on consumers such as Apple, Windows, McDonald’s, etc. It is necessary that you should know which type of logo you will use for better designs of logos that may be taken into consideration when in the design process. It’s a good idea to hire a logo designer to get help creating your business logo.
What are the different types of the logo?
Wordmark
This type of logo is a purposively designed font type which spells out the company or brand. Sometimes it’s also called logotypes (since they are logos composed entirely of “type”). Companies usually use this to express sophistication and professionalism. Wordmarks work best as a primary logo if the company name is short. In a recent study of logos belonging to the top 100 brands in the world, 37% of them consisted
Wordmarks work best as a primary logo if the company name is short. In a recent study of logos belonging to the top 100 brands in the world, 37% of them consisted only of text. Examples of wordmark logos are Microsoft, Disney, Dell, FedEx, Facebook, and Google.
Lettermark
This type of logo is focused on typography. Lettermark uses the company name’s initials or first letter, which may better graphically represent the company better than the full company name. This also helps build strong brand identity and memorability for it is easier to pronounce or read since the company name may be just too long, not distinct enough to carry the weight of the company. Examples of Lettermark are HP and IBM.
This type of logo is also commonly used in internet-related businesses where logos should represent direct messages without any possible distractions.
- Script fonts imply a sense of formality and refinement.
- Thick fonts proclaim strength and power.
- Slanted type fonts impart a sense of motion or movement.
Brandmark Symbol
This type of logo represents the company by using a simple but bold symbol which is often through abstract design. Its simplicity leads the mind of the consumers to easily remember the logo and company being represented by it. These logos are done in the simplest forms with complex ideas and concept behind it. Examples are Apple and Shell.
Brandmark are one of the most effective kinds of Logo’s, here are some characteristics:
- Memorable and recognizable.
- Can be illustrative in many forms.
- Easy to reproduce on the small size.
Combination Mark
This type of logo is a combination of type and symbol. The type may be bigger than the symbol vice versa depending on the design and purpose of the brand. In some cases, the company’s/brand’s symbol in this combination mark may represent their company/brand without the text with proper investment of time and money or if this strong combination mark already left brand identity. Examples are Pizza Hut, Quaker, Total, Unilever etc.
Combination Mark is one of the most popular and common categories for several reasons:
- Memorable logo graphic that tells the story.
- Showing a high visibility with explanatory.
- Easier to copyright and protect than a symbol-only logo.
Emblem
This type of logo encases the company name or brand name within the design, which means, this is also a combination of text and symbol. The difference between combination mark and emblem is that the company name is within or inside the design or symbol. Examples are Harley-Davidson, Master Card, UPS, and NFL.
When you’re choosing logos for your company, think about the following.
- Where are they going to be used?
- Do they need to work well in a square format?
- Do they need to be legible at a small size?
By understanding the above 5 types of logos, you’ll be able to find an appropriate fit for your company identity. Hope this information will help in your logo design process.
Remember that these types of logos have different ways of representing the company and the best type of logo for a company will depend on how well your logo communicate the brand image.
So, what is the most effective type of logo? Share your views in the comment below and feel free to contact me if you need help designing your company logo.
