Call: 403-383 8247

Why is graphic design so expensive?

Haunting the thoughts of thousands of small businesses and start-ups: Why is freelance graphic design so expensive? 

As a designer, most of the clients I have/had understood the value of my work. But in developing world, the field of graphic design in growing bit by bit, freelance graphic designer and graphic design companies are also growing with them. Clients new to this area have a very abstract idea of what graphic design work entail and feel of why to pay so much for it. As some my past experience I have seen client telling me that your charges are too high, some guy/company is giving me same service for half to half of your design rates, when I send them a design quotation

Some clients and people believe graphic design is just “Slapping text and image together” in order to make any print material or online graphics like flyer, poster, banner or even websites.  People think it’s just to set in front of the screen, open Adobe Photoshop and drag an image put some text and magic happen and work is done, so also believe that graphic design is not a real job!

As a designer, I will say that it’s not just sitting in front of the screen but its blend of research, hard work, and creativity with lots of time spent.

How many hours will I dedicate to this project?

Time is money – Benjamin Franklin

This renowned quote is at the root of most freelancers’ pricing structure.

A freelance designer that obtained a 4-year design degree in the university will usually charge at least $20-25/hour once they graduate, but experience designer will charge around $30-$50/hours. It might sound like a lot but in reality, it’s not. Freelancer designers are usually a one-man show, who look for new clients and act not only as a creative as own secretary, salesperson, research assistant, accountant and customer service representative. And that’s what I do, and it’s included my hourly rate. The price of each designer charge per hour also varies according to their skill level, education and professional experience.

A freelance graphic designer will, therefore, estimate how many hours your project will take them to complete, including usually a few revisions and consultations, and will multiply it by their hourly rate. In my experience, most graphic design projects take between 10 and 40 hours. The complexity of a project and the number of revisions needed is usually what will increase the number of hours needed to complete it. For example, designing a 8.5×11′ minimalist poster for a single event will generally require less time than creating the corporate identity and branding of a company (which usually includes logo, business cards, letterheads and envelopes at the very least).

Actually not that expensive…

In the end, when you analyze everything a freelance graphic designer has to do, you realize that the service they provide is actually not expensive. 

Feel Free to contact me if you have any question/comments about this article.


  • Maqsood Fancy

    HEy, Bro Enjoying you blog and your new website. Keep it up :)

  • Andhika

    You could certainly see your exsprtiee within the work you write. The arena hopes for even more passionate writers such as you who are not afraid to mention how they believe. All the time follow your heart.

  • christian louboutin uk

    “You should take part in a contest for one of the best blogs on the web. I will recommend this site!”

  • retro jordan shoes

    Unfortunately I cannot agree to that. However I always tolerate other persons’ opinions. That’s especially needed when you run your own blog. I’ll be following your blog with great interest.

  • endodlela

    Great site. A lot of useful information here. I’m sending it to some friends!

    • Wendel

      Why not hire a hybrid deigensr/developer? There are some great pros out there with equal creative and tech skills. I often find that some creatives don’t understand tech limitations or see possibilities. Whereas some devs just don’t get layout, typography etc Find a web pro with a balanced skill set and you’ve struck gold.

  • clipping path

    It’s really excited, I also believe good graphics skills is very expensive. Eye concept is so soft… color concept is targeted which subject what color, photo editing is most important for photography, I’m a good graphics design but today i’m little graphics designer only for you, I will learn by visit all there graphics design concept. I’ll back soon again. Thanks a great post sharing.

  • Karim

    Hire the best web designer for your next wetisbe project. We offer the great web designs at a great cost hire a web designer or an all rounder designer now.

  • chaussure timberland pro

    There’s certainly a great deal to learn about this subject. I like all the points you’ve made.