The project was to create a logo and stationery set for a local luxury jewelry shop in Karachi named “Shafiq Collection – Exquisite Jewelry”. Coming up with the new concept for its identity was very challenging. I started sketching some idea on the paper.. playing with letter “S” and motif which is popular in their jewelry designs.
Something clicks in my mind and I come up with an idea to incorporate their primary commodity which they sell in the shop i.e GOLD and DIAMOND and create an identity which you can see below :)