The project was to come up with a brand logo identity for a Chinese restaurant, and Later to design a range of branding material includes stationery design, shop sign, restaurant ginsoy menu design, comments card for visitors, print Ads campaigns, flyer and design element for interior decor.
About the Ginsoy “Extreme Chinese” Restaurant
Life’s good when you get to live the finest Chinese experience with top quality food served in a pleasant environment. At Ginsoy we promise you this and much more. As the “Extreme Chinese” name suggests, Ginsoy was created with an inspiration to bring unique, striking and flavorful Chinese cuisine to Pakistan.
Ginsoy – Extreme Chinese was open on January 23, 2012 at 29 C, Khayaban e Shehbaz DHA, Phase 6, Karachi, Pakistan-75500.
Ginsoy Menu Design
Ginsoy Menu Design was base on the brand color and Chinese lettering. I use some illustration of red and green chili’s and bowls to show hot level and size of the serving respectively.
Brand Supporting Elements
To Support the branding I created some custom illustration and design patterns, which were used in interior decoration and promotional materials.